EDWIN Soehaili

EDWIN Soehaili

EDWIN Soehaili

EDWIN Soehaili

BASED IN San francisco,

CALIFORNIA

Available ALL AROUNd
worldwidE

DIgital Designer
+ Framer Developer

Man
Man

01

//Approach

Three Phases

//Approach

Three Phases

Designer. Problem solver.

I’m a digital designer with over 8 years of experience, specializing in UI/UX, web, and graphic design.

01
02
03
Discover and Analyze

Discover opportunities and refine strategies for decisions.

Design and Implement

Design and implement solutions to transform ideas.

Deliver and Monitor

Ensure efficient execution and performance tracking.

Discover and Analyze

Discover opportunities and refine strategies for decisions.

Design and Implement

Design and implement solutions to transform ideas.

Deliver and Monitor

Ensure efficient execution and performance tracking.

Discover and Analyze

Discover opportunities and refine strategies for decisions.

Design and Implement

Design and implement solutions to transform ideas.

Deliver and Monitor

Ensure efficient execution and performance tracking.

02

//Portfolio

2013 - 2025

//Portfolio

2013 - 2025

Latest

Work

My creative spirit comes alive in the digital realm. With nimble fingers flying across the device.

03

//Who Am I

Since 2000

//Who Am I

Since 2000

More About

Edwin

More About

Edwin

Woman
Woman
Woman
UI/UX Designer with over 8 years’ of experience, blending a graphic design foundation with work for luxury brands like PUMA and Kering. Currently Lead Designer for SEO & Browse at eBay.

Outside of work, I play guitar and basketball — big LeBron James fan.

04

//Services

Fast Delivery

//Services

Fast Delivery

Pro

Services

Discover my range of services designed to elevate your brand to next level.

UI/UX Design

Mobile app design from low to high fidelty screens

Web Design

Web based products like portfolios, transactional and many more

Graphic Design

Logo creation, Branding, Packaging, Digital & Print ads

Social Media Management

Content Creation, Designing Graphic, Videos, hastags for your business

UI/UX Design

Mobile app design from low to high fidelty screens

Web Design

Web based products like portfolios, transactional and many more

Graphic Design

Logo creation, Branding, Packaging, Digital & Print ads

Social Media Management

Content Creation, Designing Graphic, Videos, hastags for your business

UI/UX Design

Mobile app design from low to high fidelty screens

Web Design

Web based products like portfolios, transactional and many more

Graphic Design

Logo creation, Branding, Packaging, Digital & Print ads

Social Media Management

Content Creation, Designing Graphic, Videos, hastags for your business

UI/UX Design

Mobile app design from low to high fidelty screens

Web Design

Web based products like portfolios, transactional and many more

Graphic Design

Logo creation, Branding, Packaging, Digital & Print ads

Social Media Management

Content Creation, Designing Graphic, Videos, hastags for your business

Man
Man

05

//Voice Of Grey

Since 2013

//Voice Of Grey

Since 2013

A designer, specializing in helping businesses and individuals turn their ideas into impactful development and design solutions.

Dram
Dram
Women
Women
Portrait
Women On Neon Background
Women On Neon Background
Women On Neon Background
Women Motion Blur
Women Motion Blur
Man Laughing

06

//Experience

2013 - Present

//Experience

2013 - Present

EXPERIENCE

eBay

Senior UI/UX Designer

2022 - Present

Lead designer on the Browse & SEO team, shaping navigation, model page & listing page to deliver a more intuitive and effective shopping experience.

eBay

Senior UI/UX Designer

2022 - Present

Lead designer on the Browse & SEO team, shaping navigation, model page & listing page to deliver a more intuitive and effective shopping experience.

eBay

Senior UI/UX Designer

2022 - Present

Lead designer on the Browse & SEO team, shaping navigation, model page & listing page to deliver a more intuitive and effective shopping experience.

Tempus Ex Machina

Senior UI/UX Designer

2021-2022

Led design for Statim, a live data entry tool—boosted timestamp accuracy by 25%. Built its design system, ensured accessibility, and validated UX through user testing. Also designed mobile and web apps across platforms.

Tempus Ex Machina

Senior UI/UX Designer

2021-2022

Led design for Statim, a live data entry tool—boosted timestamp accuracy by 25%. Built its design system, ensured accessibility, and validated UX through user testing. Also designed mobile and web apps across platforms.

Tempus Ex Machina

Senior UI/UX Designer

2021-2022

Led design for Statim, a live data entry tool—boosted timestamp accuracy by 25%. Built its design system, ensured accessibility, and validated UX through user testing. Also designed mobile and web apps across platforms.

Awake

UI/UX Designer

2020 2021

Led end-to-end UI/UX design at Awake, collaborating with cross-functional teams and high-end e-commerce brands like PUMA and Kering Group. Delivered mobile solutions, design systems, prototypes, and visual assets across digital products, branding, and marketing.

Awake

UI/UX Designer

2020 2021

Led end-to-end UI/UX design at Awake, collaborating with cross-functional teams and high-end e-commerce brands like PUMA and Kering Group. Delivered mobile solutions, design systems, prototypes, and visual assets across digital products, branding, and marketing.

Awake

UI/UX Designer

2020 2021

Led end-to-end UI/UX design at Awake, collaborating with cross-functional teams and high-end e-commerce brands like PUMA and Kering Group. Delivered mobile solutions, design systems, prototypes, and visual assets across digital products, branding, and marketing.

Wings Group - Sayap Mas Utama

Web Design Intern

2019

Re-strategized and redesign the entire end-to-end of their consumer goods website like Kecap Sedaap, Royale, and digital experience from product consideration to repurchase of new products.

Wings Group - Sayap Mas Utama

Web Design Intern

2019

Re-strategized and redesign the entire end-to-end of their consumer goods website like Kecap Sedaap, Royale, and digital experience from product consideration to repurchase of new products.

Wings Group - Sayap Mas Utama

Web Design Intern

2019

Re-strategized and redesign the entire end-to-end of their consumer goods website like Kecap Sedaap, Royale, and digital experience from product consideration to repurchase of new products.

PRIMASTA

Creative Specialist

2016-2019

Led a team of 3 designers at a civil engineering firm, overseeing branding, web, and marketing design from concept to execution. Managed both in-house and freelance creatives.

PRIMASTA

Creative Specialist

2016-2019

Led a team of 3 designers at a civil engineering firm, overseeing branding, web, and marketing design from concept to execution. Managed both in-house and freelance creatives.

PRIMASTA

Creative Specialist

2016-2019

Led a team of 3 designers at a civil engineering firm, overseeing branding, web, and marketing design from concept to execution. Managed both in-house and freelance creatives.

Freelance

Digital Design

2013-Present

Freelancing since 2016, providing digital design services including UI/UX, web design, graphic design, print, and other creative solutions.

Freelance

Digital Design

2013-Present

Freelancing since 2016, providing digital design services including UI/UX, web design, graphic design, print, and other creative solutions.

Freelance

Digital Design

2013-Present

Freelancing since 2016, providing digital design services including UI/UX, web design, graphic design, print, and other creative solutions.

07

//Awards

Recognition

//Awards

Recognition

AWARDS

INFOGRAPHIC COMPETITION CHAMPION

ndonesia's ministry of communication and technology

2015

In June 2015, our team won first place in both infographic and motion graphic categories at a design competition held by Indonesia’s Ministry of Communication and Technology, focused on the 2015 national housing and environment plan.

INFOGRAPHIC COMPETITION CHAMPION

ndonesia's ministry of communication and technology

2015

In June 2015, our team won first place in both infographic and motion graphic categories at a design competition held by Indonesia’s Ministry of Communication and Technology, focused on the 2015 national housing and environment plan.

INFOGRAPHIC COMPETITION CHAMPION

ndonesia's ministry of communication and technology

2015

In June 2015, our team won first place in both infographic and motion graphic categories at a design competition held by Indonesia’s Ministry of Communication and Technology, focused on the 2015 national housing and environment plan.

2nd Place WINNER in Coffee Packaging Design Contest

Kenal Coffee

2015

Kenal Coffee held a packaging design competition for their new coffee line, our team won 2nd place.

2nd Place WINNER in Coffee Packaging Design Contest

Kenal Coffee

2015

Kenal Coffee held a packaging design competition for their new coffee line, our team won 2nd place.

2nd Place WINNER in Coffee Packaging Design Contest

Kenal Coffee

2015

Kenal Coffee held a packaging design competition for their new coffee line, our team won 2nd place.

Man
Man

08

//Stack & tools

skills

//Stack & tools

skills

Stack & Tools

Figma

Design Tool

95%

Figma is a collaborative web application for design with additional offline features for macOS and Windows.

Figma

Design Tool

95%

Figma is a collaborative web application for design with additional offline features for macOS and Windows.

Figma

Design Tool

95%

Figma is a collaborative web application for design with additional offline features for macOS and Windows.

FRAMER

Web design platform

80

Web design platform enabling designers to build fully functional, no-code websites.

FRAMER

Web design platform

80

Web design platform enabling designers to build fully functional, no-code websites.

FRAMER

Web design platform

80

Web design platform enabling designers to build fully functional, no-code websites.

Adobe Creative Cloud

Design Tool

90

Able to use all Adobe products such as Illustrator, Photoshop, After Effect, Premier Pro

Adobe Creative Cloud

Design Tool

90

Able to use all Adobe products such as Illustrator, Photoshop, After Effect, Premier Pro

Adobe Creative Cloud

Design Tool

90

Able to use all Adobe products such as Illustrator, Photoshop, After Effect, Premier Pro

09

//Testimonial

Voices

referrals

  • Man
    Correy Keller

    Product Design, Have Blue, Inc

    "I managed Edwin during our time at Tempus Ex. I valued Edwin’s dedication, curiosity, and sharp design insights, he’s a truly exceptional designer."
  • Woman
    Elizabeth Yang

    Staff UX Desinger, Tesla

    "Edwin is a motivated designer who is very receptive to design critiques and can adapt to different situations. He is very proactive in trying to understand user needs."
  • Woman
    Lauren May Hildenbrand

    Strategist, Manager & Solutions Expert | PayTech Innovation

    "Edwin is a multi-talented designer and wonderful, dedicated team player. He works vigilantly to complete his assigned projects him."

//Testimonial

Voices

referrals

Let'S WORK

TOGETHER

San francisco based,

CALIFORNIA

DIgital Designer
+ Framer Developer

AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY
PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND
INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

San francisco based,

CALIFORNIA

DIgital Designer
+ Framer Developer

AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY
PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND
INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

San francisco based,

CALIFORNIA

DIgital Designer
+ Framer Developer

AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.