Bukit Sion is a Christian high school based in Jakarta. It was founded in 2002 by Pastor Husin Mina. He named it “Bukit Sion” based on the Bible in Jeremiah 2:2-3 which said “There’s God’s prophecy on Mount Zion.” The objective of this project is to rebrand its visual identity for my final thesis project at Pelita Harapan University.
The reason why I decided to rebrand Bukit Sion’s visual identity was because they have a lot of brand problems like the current logo doesn’t represent the school’s vision. They do not have unity and consistency of design for their deliverables, their current logo is very generic and the word “National Plus” is more dominant than the school’s name itself. In conclusion, I decided to rebrand the school’s identity based on their vision, which is growing together with one heart.